Looking to launch a website on finance and investing, I looked through domain names like intelligentinvestor.com, betterinvesting.com, fastmoney.com, profiteer.com and the likes. And much to my bad luck, none is available. Most have been grabbed by the cybersquatters who don't even have web pages there, or just have ad-links pages.
At first this bothered me, then it made me angry. After all, just because they happened to have access to the Internet first doesn't mean they should deprive the more deserving and genuine people of their fair share of the Internet domains.
But then realization downed on me. Does fool.com really mean anything remotely similar to money? No. Does thestreet.com sound like a good domain name? No (all the domain names with "the", "my", or "your" prefixed before the main name is a desperate attempt to get a domain people would recognize). In fact, some of the names are outright ludicrous. Take for instance, moneycontrol.com. I can understand if they're trying to say take-control-of-your-money-dot-com. But really, moneycontrol.com doesn't sound anything like that. Despite this, this site is very popular. Why? Its the content that matters. Not the fancy name.
What really is happening is this : Domain names are losing their value. I don't type "stockadvisor.com" when I am looking for advise on stocks. I just Google (or Yahoo) "stock advise". And most of the people I know don't either. They just use Search Engines. Search Engines have eroded the value of easy-to-figure-out domain names. Bookmarking has eroded the value of easy-to-remember domain names.
So, in essence, I can build a better website than anyone who has a better domain name, and can find a better domain name than anyone who can build a better website.
B.t.w, if any of you readers can think of any decent name for my investing website, please advise. I'd appreciate it.
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